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VCCP offers a solution to burnout in first work for DfE
['Emma Hall', 'George Parker', 'George Whiner']
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If you’re a nurse, a bricklayer, an engineer, or an IT security whizz and you’re getting to the burnout stage, the Department for Education has the solution – re-energise your career by teaching your skills to the next generation.
The “Give your skills new life” campaign is the first from VCCP since it won the account last summer.
Zoë Stock, creative director at VCCP, said: “This campaign is all about the difference further education can make for trainers, rather than students.
Most of us can relate to professional moments where you feel a bit over it, but equally starting from scratch is just too daunting.
MAA creative scale: 6.5