Q3’s performance brought VF Corp’s performance for the nine months to December to growth of 1.1% (and 2.5% excluding Dickies) which led management to reiterate guidance for flat to modest revenue growth in Q4. “Vans’ continued to weigh on overall group performance, as the brand declined 8.2%, reflecting a minimal improvement on the previous quarter’s results, where sales fell 9.1%. Q3 performance in the region benefited from an improved stock management and a more disciplined promotional approach. DTC sales returned to growth, rising3.9%, supported by an improved digital performance, reflecting the group’s broader efforts to rebalance its channel mix towards brand-controlled, higher-margin platforms. Wholesale remained in decline, falling 1.5% in Q3, as demand remained cautious and skewed towards core products.”Share This Article