Ghana’s leading urban radio and youth brand, YFM, is set to deepen its collaboration with the University of Media, Arts and Communication (UniMAC) to strengthen partnerships in the entertainment, culture, and creative economy sectors. The announcement was made during a courtesy visit by a high-powered YFM delegation to UniMAC on Thursday, January 22, 2026. Speaking at the event, Mr. Boateng emphasized the role of the partnership in developing Ghana’s creative industry. “UniMAC has consistently been a source of talent for YFM and the wider GMA Group,” he said. “Our students begin practical work early, with many launching businesses and influencing Ghana’s creative and cultural spaces even before graduation.