Vermont Business Magazine Concept2, the global leader in rowing oars and fitness equipment based in Morrisville, celebrates its 50th anniversary in 2026, marking five decades of innovation, durability, and community-driven performance. As part of its 50th anniversary, the company is reaffirming its mission to serve its global community through continued innovation and long-term stewardship supported by the Concept2 Perpetual Purpose Trust established in 2025. The 50th anniversary campaign will roll out throughout 2026 across digital, social, email, events, and paid media, featuring community storytelling, historical highlights, a 50th anniversary challenge and limited-edition anniversary apparel. About Concept2Founded in 1976 and headquartered in Morrisville, Vermont, Concept2 designs and manufactures performance driven rowing oars and indoor training equipment for rowing, skiing, cycling, and strength. With a deeply engaged global community and a commitment to long term stewardship through its Perpetual Purpose Trust, Concept2 builds products and relationships designed to last.