Newsweek recently published its ranking of the 2026 Most Trusted Brands U.S., with data partners BrandSpark. Health and wellness is a $2 trillion industry globally, with U.S. consumers spending more than $500 billion annually, according to a 2025 McKinsey study. For the Most Trusted Brands ranking, brand placement was based entirely on a consumer-voted survey featuring input from more than 35,000 shoppers. 2 brands in the prescription medicine for weight loss category, one of the new spots for the 2026 Most Trusted Brands ranking. Noom debuted on the Most Trusted Brands 2026 ranking as the No.