The Italian Embassy in London has partnered with Istituto Marangoni on a new logo and brand identity for Casa Italia – the new headquarters that unites the Embassy of Italy, the Italian Trade Agency, and the Italian Cultural Institute. The new logo and brand identity were conceived by visual design student Jamilya Orak, who won a student design competition, led by Istituto Marangoni London, which involved responding to a high-profile, real-world institutional brief. Casa Italia's new logo and brand identity(Image credit: Courtesy of the designer and Istituto Marangoni)Orak’s design features two keys that unite to form a bridge between Italy and the United Kingdom. 'The logo reflects a unified vision for the future of Italian and British industry,' read the guidelines accompanying its release. The design comes in various colourways, available to support Casa Italia’s future activities.