You might say I’m going to edit it, but it’s going to be very different than if you started on your own. But you have to apply your distinctive competence to the process (probably by applying those core professional skills you’re taking care to maintain). At Big Think+, we consistently hear from clients that developing compelling, video-based microlearning is our distinctive competence. They’re distinctly Big Think+. Would I trust the Big Think+ brand a little less?” If the answer is yes, then I think we should disclose and describe AI’s involvement.