PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the most effective channel for delivering results. Performance TV is an advertising model that combines the reach and impact of traditional TV with the precise targeting, real-time data and measurable outcomes of digital platforms, through the use of connected TV platforms, including Roku and Apple TV. “Performance TV is no longer an experiment,” tvScientific CEO and Co-Founder Jason Fairchild said. tvScientific offers a performance advertising platform built for performance TV.