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‘Boo’ Rapper H3adband Turns Viral Hot 100 Success Into New Hitmaker Deal
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Billboard
Trending on BillboardBaton Rouge rapper H3adband has turned his viral hit “Boo” — one of the first new hip-hop songs to reach the Hot 100 in 2026 (No.
The new joint venture seeks to combine Hitmaker’s global infrastructure with WatchDatBaby Records’ artist-first deals, which prioritize creative control and long-term growth.
H3adband will build on the momentum of “Boo” with an as-yet-untitled project slated for release later this year via Hitmaker.
H3adband’s signing comes amid a larger moment for burgeoning Louisiana rap stars, several of whom WatchDatBaby has been instrumental in their rise.
In addition to the Hot 100, “Boo” has also brought H3adband to Billboard’s Hot R&B/Hip-Hop Songs (No.