Based on its own data in 2015, Microsoft reported that the average attention span had dropped from about 12 seconds for millennials to eight seconds for gen Z. It may be that the mean length of attention needed to kick the ball is on average eight seconds. In such situations, we are more likely to use “sustained attention”, which is paying attention to something for a sustained period of time. For example, Gen Z has the highest daily screen time with many spending 2.5 hours per day on social media – which does require some sustained attention. There have been a number of studies on how sustained attention is decreasing too.