French fashion icon Christian Louboutin’s decision to name Will Smith’s son Jaden as his chief menswear designer is a bold choice that took the industry by surprise − and stirred up fresh allegations of “nepo-baby” favouritism. While women’s shoes continue to be the bulk of the Louboutin business, menswear accounts for around a quarter of sales, according to the company. “I feel a lot of pressure to be able to live up to everything that Christian has done for the house, and also stepping into such a serious role,” he told fashion outlet WWD. He “is going to show the brand’s vision in a much more visible way,” Louboutin told WWD. “Nepo babies”, short for nepotism babies, is a recent pejorative term referring to someone whose success in the entertainment or fashion business is seen as based on the work of their parents.