While a few FMCG companies have moved the products out of the fixed price packs, some have increased the grammage to remain in those price points. The fixed price point products – mostly low-value, low-grammage products packed in sachet packets - are meant to make the product affordable for the rural and urban poor. HUL has increased the grammage and has managed to remain at the fixed price points. According to Dabur officials, retaining the fixed price points are becoming less relevant as most of the consumers pay using UPI and fixed price points mostly benefit cash purchases. In order to support them, Parle wants to retain fixed price packs.