red staircase anchors Plan C Frame concept store in milanCarolina Castiglioni, founder of high-end women’s and accessories label Plan C, expands the presence of her brand in Milan with the opening of Plan C Frame, a retail-meets-culture concept. all images via @plancframeCollaborations and Creativity Take Center StageThe opening of Plan C Frame concept store also marks new collaborations. Jewelry brand Aliita, founded a decade ago, inaugurates its first dedicated retail space inside Frame, offering an intimate environment for its colorful and playful designs. Meanwhile, Plan C Silos, a homeware capsule developed with Belgian design company Serax, makes its debut exclusively at the Milan venue. With distribution across leading international stores and flagships in Tokyo, Plan C now establishes Frame in Milan as a platform that extends beyond clothing.