Ghanaian rap icon Sarkodie has urged investors to channel resources into Kumasi’s creative arts sector, stressing that music is a lucrative and sustainable industry capable of generating wealth and transforming communities. He made the call on Thursday when he delivered the keynote address at the Kumasi Rising: Music, Media & Tourism Dialogue, held at the IDL Conference Hall of the Kwame Nkrumah University of Science and Technology (KNUST). Speaking on the global impact of African music, Sarkodie highlighted the role of Afrobeats in reshaping cultural pride and identity. I can compare music to any other product you can talk about, be it water or real estate,” Sarkodie stated. The Kumasi Rising dialogue sought to position Kumasi as a hub for music, media, and tourism while sparking conversations around sustainable investment in the city’s creative economy.