Obi, in a goodwill message on Saturday, had addressed the monarch as “my dear elder brother,” a phrase that many described as a breach of Yoruba cultural protocol. Those who follow me know that I often prefer the expression ‘my dear elder brother’ when addressing people I deeply respect,” Obi said. Amid Cultural BacklashFormer Labour Party presidential candidate, Peter Obi, has clarified his congratulatory message to the newly crowned Olubadan of Ibadanland, Oba Rashidi Ladoja, following criticisms that trailed his choice of words. Obi, in a goodwill message on Saturday, had addressed the monarch as “my dear elder brother,” a phrase that many described as a breach of Yoruba cultural protocol. Those who follow me know that I often prefer the expression ‘my dear elder brother’ when addressing people I deeply respect,” Obi said.