America looked very different in 1950, the year the first issue of Prevention arrived in mailboxes across the country. But when readers opened the plain brown cover of Prevention issue number one, they found some revolutionary ideas. Since 1950, as American society has surfed waves of discovery and sometimes radically changing attitudes about health, Prevention has put it all in context for you (yes, we’re claiming bragging rights!). Rodale devoted the first issue of Prevention entirely to the polio epidemic, which was killing or paralyzing more than half a million people a year. Prevention had encouraged readers to lace up since “Jog Your Way to Better Health” back in 1968.