Competitor analysis reveals valuable keywords that your competitors rank for, but you don’t—keywords that are likely highly relevant to your business too. A step-by-step process for reverse-engineering content successAfter three years of refinement, I’ve developed a systematic approach that consistently uncovers content opportunities others miss. But your real content competitors are whoever’s ranking for the keywords you want to target. Step 2: Uncover their content goldmineOnce you’ve identified 3-5 key content competitors, it’s time to find their best-performing pieces. In Ahrefs’ Keywords Explorer, use the “Content Gap” tool to compare multiple competitors at once.