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EN
What brands are really looking for in influencer partnerships
['Justin Brown', 'Justin Brown Is An Entrepreneur', 'Thought Leader In Personal Development', 'Digital Media', 'With A Foundation In Education The London School Of Economics', 'The Australian National University. His Deep Insights Are Shared On His Youtube Channel', 'Lachlan Brown']
The Blog Herald
They’re looking for resonance.
Influencers often focus on building their brand—but forget that the brand they’re trying to partner with has one too.
When you pitch or get pitched, frame your relevance in terms of shared language and shared values.
Real influence is rooted in relevanceAt the end of the day, the best partnerships don’t feel like deals.
Shared values.
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