Lately there’s been considerable debate about the future of native apps, ranging from the cooling of downloads to the dubious utility of instant apps and assumptions about progressive web apps as heir apparent to native apps. Yet I’m very intrigued by the future of progressive web apps (or PWA for short) as a further manifestation of what I predicted. All signs point to progressive web apps as having some serious potential to eliminate the need for native apps and return the usage throne to browsers.²Consider Patagonia. Progressive web apps are, at least in theory, inherently unified. Vive la appIn truth, I don’t anticipate native apps will die off anytime soon.