Fat Joe recently revealed that his explosive 2005 feud with 50 Cent and Jay-Z cost him a multimillion-dollar sneaker deal with Air Jordan and Reebok. Not only that, designed by Michael Jordan," Fat Joe told Joe La Puma on an episode of Sneaker Shopping with Complex's Joe La Puma. A Jordan executive called him after the 50 Cent feud at the MTV VMAs: "Yo, Big Joe, you know, I'm not with controversy. "Reebok had approached me and was like, 'Yo, we want to do a sneaker with you for millions,'" Fat Joe said. At the 2005 VMAs, 50 Cent kept taunting Fat Joe, who responded live on stage: "I feel safe with all the police protection courtesy of G-Unit."