Quintana Roo has officially joined “Plan México” with the vibrant launch of Viernes Muy Mexicano (“Very Mexican Friday”), a nationwide initiative aimed at celebrating and promoting Mexican culture, traditions, and identity. Spearheaded by the federal government, Plan México aims to foster national pride through weekly cultural activations nationwide. Governor Mara Lezama emphasized the importance of cultural unity, stating that Viernes Muy Mexicano is not just about celebration, but about reaffirming shared values and history. With Quintana Roo’s participation, the initiative gains momentum in southeastern Mexico, blending the state’s rich Mayan legacy with broader national identity. As more states join Plan México, Viernes Muy Mexicano is poised to become a weekly ritual that fosters pride, inclusion, and cultural continuity across the nation.