Yucatán strengthens coordination between the government and the private sector to promote strategic projects, generate well-paying jobs, and ensure shared prosperity in the state. Governor Joaquín Díaz Mena led the establishment of the Yucatán Investment and Business Promotion Council and the launch of the “Invest in Yucatán” brand. These actions seek to strengthen capital attraction, launch strategic projects, and generate better-paying jobs for the state. In this framework, the new investment attraction brand “Invest in Yucatán” was also officially presented. This will be the state’s calling card to investors and seeks to stand out with a clear identity and a brand that projects the state on the global stage.