KANSAS CITY — New functional beverage options are being launched. Bulletproof, a functional coffee brand, is debuting high protein iced coffee. “At Bulletproof, we’re focused on creating clean, functional coffee that works as hard as you do,” said Andy van Ark, chief commercial officer of Bulletproof. “Muscle Mates is an exciting step forward in functional nutrition,” said Julie Smolyansky, chief executive officer of Lifeway Foods. “At Huel, we’re always finding ways to make balanced nutrition simpler and more enjoyable,” said James McMaster, chief executive officer of Huel.