— Steve Gardiner has joined Death Wish Coffee Co. as its new chief executive officer. "When it comes to scaling CPG brands, Steve is a seasoned professional," said Mike Brown, founder of Death Wish Coffee. This is critical to accelerating our velocity at Death Wish Coffee. Founded in 2012, Death Wish Coffee produces Fair Trade- and organic-certified coffee. Its product line includes dark roast, medium roast, espresso roast and Valhalla java blends.