The one common goal for all of Mason Dixie’s products, according to Ayeshah Abuelhiga, founder and chief executive officer, is to strictly adhere to a natural ingredient profile and maintain a clean label. The company never intended to become a frozen-food manufacturer, but that changed due to the popularity of Mason Dixie Biscuit Co. The fast sales of the biscuits at Whole Foods had Abuelhiga reassessing Mason Dixie’s business goals and financial opportunities in CPG. Mason Dixie launched four new breakfast burritos this year, adding to the company’s lineup of breakfast comfort foods. Mason Dixie saw continued year-over-year growth in 2021 at 200%, with retail distribution to about 300 stores in the Washington, DC, area.