The U.S. community newspapers have long been fighting an uphill battle. Once a leading source of information for their respective neighborhoods, local papers have since suffered a loss of funds, layoffs, and closures. The growing news deserts in rural and suburban America created a vacuum, too easily filled with misinformation. Events important to communities are left unreported by bigger outlets, while major stories are subject to ‘parachute journalism’, and therefore to stereotyping and misrepresentation. Newsmatics’ Affinity Group Publishing is seeking just that – returning local communities their own voice.