Another day, another artificial intelligence feature that can help businesses sell online: Amazon is announcing an agentic AI update to its Seller Assistant platform. AI continues to evolve at break-neck speeds, with every business under the sun making an effort to roll out the innovative technology on their platforms. From generative tools for developing copy to chatbots that can guide you through setup, you can find them pretty much everywhere in 2025. Amazon is, of course, among those making a big push to make the technology part of its platform, and a big change just came to one of its more valuable assets.