Well, it seems TikTok is here to stay. An agreement was reached last week between Trump and China to keep the highly popular app on US phones, and the deal outlined is now said to greatly benefit America and allow them to control the app’s US algorithm and data. Since January, the Trump administration has been searching for a US company to buy TikTok, originally owned by Chinese company Bytedance. For businesses, TikTok has proven to be a valuable marketing tool. However, will US businesses see changes as a result of the new ownership, particularly as the app’s US algorithm could change?