Amazon is entering the augmented reality glasses race with two distinct projects, signaling a direct challenge to Meta’s dominance in the burgeoning smart wearables market, writes The Information. Meta’s Market Dominance and the Crowded Competitive FieldAmazon’s entry pits it directly against Meta, the current market leader. Meta has pursued an aggressive, multi-tiered strategy, starting with its popular fashion-focused Ray-Ban smart glasses and recently expanding into performance eyewear with an Oakley partnership. In China, Baidu launched its utility-focused Xiaodu AI Glasses, while Alibaba recently previewed its Quark AI glasses, powered by its advanced Qwen3 models. Controversies like the ‘I-XRAY’ project, which used Meta’s glasses for facial recognition, have amplified public concern over pervasive surveillance.