Amazon has launched a powerful new AI assistant to help its third-party sellers and advertisers create entire multimedia ad campaigns through simple conversations. Bird Buddy, a company making smart bird feeders, used the AI assistant for a Father’s Day campaign. Amazon’s ad revenue continues to surge, growing 22% year-over-year to $15.7 billion in the last reported quarter. The trend extends beyond these players, with companies like NBCUniversal parent Comcast also introducing AI tools to generate commercials. Despite assurances from tech companies that these AI tools are meant to be complementary, not replacements, the integration of AI will continue squeezing big agencies.