Therefore, such punitive tariffs permanently threaten the viability of the EU paint industry, which has an annual turnover of EUR 33 billion and more than 150,000 jobs. In July 2024, the European Commission imposed provisional tariffs on titanium dioxide imports from China for a period of six months. ‘The overall attractiveness of investing in the EU paints sector is expected to be reduced, with a direct impact on European TiO 2 suppliers,’ Davidson said. Paula Salastie, CEO of Teknos, expresses concern over the proposed anti-dumping duties on titanium dioxide from China, warning of significant risks to the competitiveness and sustainability of the European paint and coatings industry. Nicolas Dujardin, COO of Océinde, voices his concerns about the recently implemented anti-dumping duties on titanium dioxide from China, warning that these measures could undermine the competitiveness and environmental goals of the EU’s paints and coatings industry.