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EN
BASF releases ‘Automotive Color Trends’ 2024-2025
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European Coatings
‘During our research, we found that the way we communicate with people or artificial intelligence and process information is a strong driver for the development of new trends,’ explains Mark Gutjahr, global head of Automotive Color Design at BASF.
“Communication is vibrant, constantly changing and mutually influential – much like colours.” The “Routing” collection reflects communication over time through a diverse range of colours.
This year’s trends include new red tones with intense violet nuances, whereby darker and bluish red tones tend to fade into the background.
Dark, achromatic shades are given more energy and dynamism by intense colour effects that go beyond pure black as a single colour.
Fine metallic effects are particularly characterised by a strong surface effect, which gives metallic colours a new radiance.
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