What is the influence of the “Green Deal” on (binder) innovation? Santiago Arias: The European Green Deal could significantly influence resin innovation in the paints industry by prioritising sustainability, reducing harmful substances and enhancing product durability. The European Green Deal pushes for stricter regulations on volatile organic compounds (VOCs) and other toxic chemicals that contribute to air pollution and health issues. In addition to minimising harmful substances, the Green Deal emphasises the need to combat global warming. However, there is still a lot of work to be done within the coatings industry to create the means to enforce the needed change.