Key industry playersThe architectural coatings market is dominated by diversified multinational companies, with Sherwin-Williams being the largest global supplier. Notably, PPG has recently exited the North American market by selling its architectural coatings business to American Industrial Partners. Architectural coatings are in line with the general trend and do not differ significantly from the development of the overall paints and coatings market, which means that their market share will also remain roughly the same”. Similarly, Henrik Bergstrom, PPG, Senior Vice President, Architectural Coatings, Latin America, EMEA, and Asia Pacific, estimates global architectural coatings demand at EUR 85.5 billion, representing approximately 50 % of the total coatings market: “According to market research estimates, overall architectural coatings demand generally follows GDP, as it is closely linked to economic activity such as home and commercial building and renovation.“Key growth driversAs noted by Chem Quest, the primary growth driver in architectural coatings is building and construction activity. “To this end, bio-based raw materials or secondary raw materials can be used that contribute to climate and circular economy goals.