BASF’s decorative decorative paints business which generated approximately EUR 490 million in sales in 2024, is the company’s only significant B2C operation. It offers a broad portfolio of paints, paint preparation products, and digital solutions and operates almost exclusively in Brazil. The Brazilian paints and coatings marketThe Brazilian coatings market is currently evolving in a promising manner and saw a very successfull last year. According to Abrafati, the Brazilian coatings manufacturers association, the country’s paint and coatings industry reached a new sales record in 2024, continuing its strong growth trajectory. More information on the Brazilian coatings market can be found on page 39 in our “Facs in five” section.