Akzo Nobel has launched a thermal insulation coating system in China that passively lowers the temperature of building surfaces and enhances energy efficiency. Developed by the company’s Decorative Paints business, the two-layer technology mimics the effect of sunscreen: it reflects solar radiation and emits heat away from the building. Compared to conventional exterior coatings, it can reduce surface temperatures by up to 10 % during peak summer conditions, according to internal tests. Event tip: Pacific Coatings Show 2025Secure your stand – grow your business in Southeast Asia! Launched in 2023, the Pacific Coatings Show & Conference has quickly become the leading platform for the coatings industry in the Asia Pacific region.