Which markets are mostly water-borne (besides architectural), and which ones will shift further towards water-borne coatings? Technological developments and regulatory pressures have also led to a shift towards water-borne coatings in automotive refinish and industrial wood coatings. Markets expected to see strong growth in water-borne coatings include automotive OEM applications, where car makers are increasingly specifying water-borne systems to meet sustainability and performance targets. Biocides in water-borne coatings are essential to prevent microbial contamination and extend shelf life. As a result, innovation will be key to the continued expansion of water-borne coatings.