Leftover fabric from car airbags is now being used in sneakers, helping to lower the environmental impact of cars and footwear alike. The Asics Gel-Sonoma 15-50 uses airbag nylon fabric remnants from Toyoda Gosei, one of Toyota's captive suppliers, in its upper elements. Launched in January 2023, the sneaker won a Good Design Award 2024 from the Japan Institute of Design Promotion. Toyoda Goesi has also marketed bags and pen cases made from airbag fabric and scraps from leather steering-wheel wrappers under its own Re-S brand. And Kia has ambitious plans, announced in 2021, to phase out leather and up the level of recycled plastics in its cabins and vehicles.