Here’s why non-invasive screening for colon cancer is on the rise. Colon Cancer Is A Growing Health Care CrisisColon cancer, also called colorectal cancer, is found in the colon and rectum of the large intestine. Data shows colon cancer rates have been increasing in adults under age 50 by 1-2% per year since the 1990s . In my clinical practice alone, I now frequently encounter individuals in their 20s and 30s with advanced stage colon cancer. James Van Der Beek’s experience illustrates what can happen when subtle symptoms intersect with limited awareness of colon cancer.