…Art direction is about evoking the right emotion, it’s about creating that connection to what you’re seeing and experiencing.” Art Direction and Design by Dan MallArt direction isn’t a new concept. For most of its history, the WordPress editor was a text-first writing experience, shining with simple blogs but falling flat in the face of a complex website. The new WordPress editor (codenamed “Gutenberg”) introduces the concept of blocks, like building blocks or bricks or LEGO. New to the WordPress editor is the Media and Text block, which combines — you guessed it — media and text into a new way to approach layouts. I installedShortcodes Ultimate, a plugin offering over 60 shortcodes to improve the WordPress editor.