Where smoking was once the only option, smoke-free alternatives now exist to give smokers who don’t quit, a better choice too. Busting the myths around smoke-free products can prevent informational roadblocks and help more smokers leave cigarettes behind for good. Myth“Smoke-free alternatives are the same as smoking cigarettes.”FactQuitting is best, but smoke-free alternatives are a much better choice than continuing to smoke because they don’t produce harmful smoke. Myth“Better alternatives to smoking don’t exist.”FactBetter alternatives do exist. As the name suggests, smoke-free alternatives can emit significantly fewer and lower levels of harmful chemicals compared to cigarettes.