Here, male protagonists display physical prowess and competitive spirit, often encouraged by cheering female characters or female characters learning the sport under their guidance. Basketball thus reinforces the notion of male physical and social superiority—not only over female characters but also among the male characters themselves. Rural Basketball MasculinitiesTV dramas reveal how basketball is embedded in the bodily styles and aspirations of young Chinese men. Chinese Basketball Association 中国篮球协会. ‘From Evangelism to Entertainment: The YMCA, the NBA, and the Evolution of Chinese Basketball.’ Modern Chinese Literature and Culture 14(1): 178–230.