“First and foremost, podcast consumption remains an auditory experience,” said Liz Mayer, Senior Insights Manager of the Cumulus Media | Westwood One Audio Active Group®. BackgroundThe study was executed from a nationally representative sample of weekly podcast consumers who represent 34% of the U.S., according to Edison’s Infinite Dial study. Report MethodologyCumulus Media | Westwood One, in partnership with Signal Hill Insights, commissioned a study of weekly podcast consumers with Quantilope, a nationally recognized leader in consumer research. About Signal Hill InsightsSignal Hill Insights specializes in audio research, partnering with publishers, broadcasters, and advertisers to tap new opportunities in audio. Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media | Westwood One, lisa@dollcomm.com or 512.633.4084.