“Side hustles are a growing phenomenon, and we find that podcast consumers have them, especially heavy podcast consumers and those aged 18 – 34,” said Paul Riismandel, Chief Insights Officer, Signal Hill Insights. Report MethodologyCumulus Media | Westwood One, in partnership with Signal Hill Insights, commissioned a study of weekly podcast consumers with MARU/Matchbox, a nationally recognized leader in consumer research. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. About Signal Hill InsightsSignal Hill Insights specializes in audio research, partnering with publishers, broadcasters, and advertisers to tap new opportunities in audio. Contact: Karen Glover | Cumulus Media | kglover@westwoodone.com