I am not going to pretend I fully understand Lubbock's sign ordinance. However, I am aware that Lubbock has a strict and heavily enforced sign ordinance, applicable to both businesses and outdoor advertising. How the Sign Ordinance Impacts Local BusinessesIf I were to open a business, I'd likely need a sign permit (especially if I wanted an illuminated one). Read More: Could Lubbock's Insanely Strict Sign Ordinance Be Relaxed Soon? If we had more amenities and more unique buildings/ natural features, we wouldn't even notice large signs along the highway.