Have you ever read a Sleep Review story and thought, “Our chief medical officer also could have provided insightful quotes.” Or wondered how a new FDA clearance is the lead story of the Sleep Report newsletter, but no one has been notified of your company’s new product launch, even though it’s probably even more game-changing for sleep physicians. This 45-minute webinar, hosted by Sleep Review‘s chief editor and with insights from its president/publisher, takes you behind the scenes. Learn how editorial coverage decisions are made, where the best opportunities for visibility lie, and how to avoid common pitfalls when pitching your innovations for news coverage. You’ll get great tips for how to get featured in Sleep Review in 2026. Sleep technology innovators who attend will learn:the key differences between earned versus paid contentwhat to include in a press release to increase the chances of coverageSleep Review‘s preferences for interview sourceshow to align paid advertising with earned mediaWho Should Attend: