Over the past three years, the number of people describing themselves as travel agents or advisers on LinkedIn increased by more than 50%, making it the fifth-fastest growing profession over that time. Almost anyone can set themselves up as a travel adviser, though some U.S. states do require agents to register and apply for accreditation. The amount that vacationers spend with travel agents also varies widely by agency. Fora Travel Inc. was founded in 2021 to give wannabe travel advisers easy access to training and technology, as well as a network of mentors and events. She knew she wanted to do something linked to travel, and Vazquez was just getting Fora off the ground.