FEATURED NEWS & ARTICLES
POPULAR THIS WEEK
The wine industry has always evolved in response to changing market conditions, but todayโs environment is creating a unique set of challenges for winery…
To Gen Z, shopping in a store isnโt just a quick trip to buy some essentials or a weekly pantry fill-up โ itโs an…
August 7, 2026 (Paso Robles, CA) — Vineyard Professional Real Estate (VPRE), a Paso Robles-based luxury brokerage specializing in vineyard, winery, and agricultural real estate across California’s…
The Wine Industry has a storytelling problem. Open any trade publication right now and youโll find the same story: declining consumption, shrinking club memberships, a generation of…
Aug. 6, 2026 (Paso Robles, CA) — The Paso Robles Wine Country Alliance (PRWCA) is pleased to announce Mandy Bauer as its new membership and partnerships manager.…
POPULAR THIS WEEK
By Jim Trezise Romance vs. Reality Itโs not surprising that people dream of getting into the wine business. Just…

The Tasting Room Associate is a part-time, on-site role based in Healdsburg, CA. This team member welcomes guests, leads guided tastings, and presents the story behind Marchelle Wines and its vineyards in a friendly, informative manner. Daily responsibilities include describing wines and production methods, answering visitor questions, and providing attentive customer service throughout the tasting ...
Technical Sales Representative Location: Off SiteReports To: Regional Sales Manager-WestEmployment Status: Full TimeTravel: Overnight travel up to 60% of the time.Work Schedule: Generally MondayโFriday; extended hours, evenings, weekends, and travel as business needs require.Pay: $90,000 to $110,000/yearBenefits: Health, Vision, and Dental Insurance; Paid Time Off, Paid Holidays, 401K with matching. Company vehicle included, this position ...

Principal Duties/Responsibilities:ยท Performs mid to expert level break-fix & preventative maintenance. This includes but is not limited to: observing devises in operation to location root cause of problem; dismantling devices to gain access to and remove defective parts; examining parts to detect imperfections; adjustment of functional parts of devices and control instruments; repair and/or replacement ...
AFTERNOON BRIEF
View AllIf You Canโt Bring Americans to the Winery, Bring the Tasting Room to Them: With airfare reaching record highs, some wineries are embracing the economic advantage of running tasting rooms closer to where their drinkers live…
Operations
Harvest moves quickly. Once fruit begins arriving, winery teams are focused on receiving grapes, tracking lots, managing fermentation and keeping production mov
Production
Many California wineries are preparing for an earlier-than-usual harvest this season. While early harvests aren’t uncommon, they often require a different winem
Sales & Marketing
Wine clubs are one of the most important revenue drivers for wineries. They create predictable sales, deepen customer relationships, and give members a reason t
Viticulture
There is, for good reason, a lot of reporting right now on climate change and how it’s affecting the grape harvest. Everywhere you look, wine regions are experi
Looking for a specific supplier, product, or service? Start at wineindustrynetwork.com
Operations
Harvest moves quickly. Once fruit begins arriving, winery teams are focused on receiving grapes, tracking lots, managing fermentation and keeping production mov
Production
Many California wineries are preparing for an earlier-than-usual harvest this season. While early harvests aren’t uncommon, they often require a different winem
Sales & Marketing
Wine clubs are one of the most important revenue drivers for wineries. They create predictable sales, deepen customer relationships, and give members a reason t
Viticulture
There is, for good reason, a lot of reporting right now on climate change and how it’s affecting the grape harvest. Everywhere you look, wine regions are experi
If You Canโt Bring Americans to the Winery, Bring the Tasting Room to Them: With airfare reaching record highs, some wineries are embracing the economic advantage of running tasting rooms closer to where their drinkers live…
With the introduction of the Meritage Wine Opener, Vinotive once again delivers a professional-quality tool for the modern wine enthusiast. On the heels of their success with…
In this WIN Insider episode, George interviews Julie Pedroncelli St. John, board president and founding winery owner, and Katie Ambrosi, the new executive director of…
2026 Wine Sales Symposium REPLAY
Catch every session โ even the ones youโd have missed.
Three concurrent tracks on the day meant tough calls. On-demand removes the trade-off: every keynote, panel, and breakout, on your schedule, with the slide decks alongside to match.
Learn more at winesalessymposium.com












